The initiative, in coordination with partners from educational authorities, healthcare agencies, and media organizations, aims to attract qualified Emirati nursing staff. It is working on three axes of stimulation, media awareness, and rehabilitation and education, to make the nursing profession more attractive to work in terms of career advancement and boosting performance. The initiative includes Academic Advising Program to entice high school students towards nursing by making them aware of academic programs, features and incentives of the profession, and offering scholarships for undergraduate.
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