The best communication channels preferred by the public in communicating with the Ministry of Health and Prevention

Subject

As part of the Ministry of Health and Prevention's keenness to develop its performance and raise the level of its interactions with its customers through digital media and various channels, the Ministry seeks to evaluate the channels of public communication and identify the customers preferences in this regard to achieve effective and positive communication with the community.

Objective

Through this consultation, the Ministry seeks to determine the communication channels that the public prefers to communicate with and how it is appropriate for them.

Decisions

After the completion of the consultation, the Ministry of Health and Prevention will work to monitor all public participation and opinions and identify the best communication channels preferred by the public in communicating with the ministry to be among the most important inputs of the communication and marketing strategy.


Outcome

After analyzing and studying the opinions and suggestions of the public, work is underway to implement the following:

  • Enhancing the role of the ministry's social media channels in receiving inquiries and complaints from the public and responding to them, thereby enhancing direct communication with customers.
  • Reducing the response period to public inquiries and messages in all communication channels.

To download the outcome file, Click Here

Date:

  • Open Date : 01/01/2022
  • Close Date: 16/03/2022

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