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About this service

This service allows customers to apply for a license to establish and operate a call center related to healthcare products or services.

Service process

  • Login to the MOHAP website or smart app using the UAE PASS to apply for the service.

  • The customer shall register (for the first time) in the advertising licensing services program.

  • The customer shall log into the service, complete the online form and attach the required documents.

  • The customer shall pay the application fee (non-refundable).

  • The employee concerned will review the advertisement and documents, and either issue an approval or request amendments or additional documents.

  • Upon receipt of approval, the customer shall pay the fee online or through a Customer Happiness Center.

  • The customer shall print the ad design, including the MOHAP approval and the start and expiry dates of the license.

Required documents

  • A letter from the facility stating the details and nature of the call center

  • Valid licenses for the call center employees

  • Registration certificates of any products or pharmaceuticals involved

Conditions and requirements

  • The advertising license from the Ministry of Health and Prevention does not exempt the institution from complying with the requirements imposed by other parties in terms of services and products contained in the material.

  • One account must be opened for each healthcare institution holding a license from one of the licensing authorities to practice the healthcare professions in the UAE.

  • One account must be opened under the name of each pharmaceutical group upon registration, subject to their registration as a group with the healthcare licensing authority (with a list of all pharmacies affiliated within the group, stating the pharmacies' names, the start and end dates of the license, and contact details of each pharmacy.)

  • One account must be opened for each commercial organization licensed by one of the economic departments in the UAE, provided that their activities are related to healthcare.

  • Every healthcare institution is permitted to open one account. If more than one account is opened for the same institution, all of its accounts on the program will be frozen.

Service completion duration

1-3 working days

Service fees

  • Application: AED 100

  • Monthly healthcare advertising license for a call center: AED 1,000 per month

  • Annual healthcare advertising license for a call center: AED 10,000 per year

Service channels

  • MOHAP website: www.mohap.gov.ae
  • MOHAP smart app

SDGs goals

Service locations

  • MOHAP Website - www.mohap.gov.ae 
  • MOHAP Smart App

Support

Payment channels

  • E-payment

Target audience

  • Investors in the healthcare and pharmaceutical sectors

Resources

Chemical, Herbal and Natural Products

Educational Health Campaigns

Free Health Service Campaigns-421

Guide to get printed confirmation of ad approval -renew - amend-852

Guidelines for Health Advertisement Approval Requestion-386

health Advertisement Fees - English-901

Health Scientific Activities-876

Health Service Abroad (Medical Tourism)-904

Institutions, Medical and Health Services - Doctors and Health Professionals

Medical Health Devices and Equipment’s-782

Suspension or Annulment of the Approval-73

Infographic - License for a Healthcare Advertisement through Call Centers - PDF 363KB.pdf

Service category

Business services

Sub service category

Health advertisements services

Main service

Healthcare Advertisement Licencing

Service code

110-05-031-000

Service classification

  • Government to business

Service type

Transactional

Sub service type

Variation

Number of transactions

66

Notes

This service accepts documents authenticated with the UAE PASS Digital Seal.

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