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About this service

This service allows customers to apply for a license for a healthcare advertisement for a non-healthcare facility.

Service process

  • Login to the MOHAP website or smart app using the UAE PASS to apply for the service.

  • The customer shall register (for the first time) in the advertising licensing services program.

  • The customer shall log into the service, complete the online form and attach the required documents.

  • The customer shall pay the application fee (non-refundable).

  • The employee concerned will review the advertisement and documents, and either issue an approval or request amendments or additional documents.

  • Upon receipt of approval, the customer shall pay the service fee online.

  • The customer shall print the ad design, including the MOHAP approval and the start and expiry dates of the license.

Required documents

  • Valid licenses of service providers/facility

  • Valid registration or classification certificates of any products or pharmaceuticals mentioned in the advertisement

  • Additional documents may be requested depending on the format of the advertising material (such as design, text, image or storyboard)

Conditions and requirements

  • The advertising license from the Ministry of Health and Prevention does not exempt the institution from complying with the requirements imposed by other parties in terms of services and products contained in the material.

  • Documentation must be provided for each product included in the licensed advertisement.

  • Advertisements in languages other than Arabic or English must be legally translated into Arabic or English.

  • One account must be opened for each healthcare institution holding a license from one of the licensing authorities to practice in the healthcare professions in the UAE.

  • One account must be opened under the name of each pharmaceutical group upon registration, subject to their registration as a group with the healthcare licensing authority (with a list of all pharmacies affiliated within the group, stating the pharmacies' names, the start and end dates of the license, and contact details of each pharmacy.)

  • One account must be opened for each commercial organization licensed by one of the economic departments in the UAE, provided that their activities are related to healthcare.

  • Every healthcare institution is permitted to open one account. If more than one account is opened for the same institution, all of its accounts on the program will be frozen.

Service completion duration

1-3 working days

Service fees

  • Application: AED 100

  • Fees for licensing healthcare advertisements depend on the category of the advertising facility's activity (clinic, healthcare center, hospital etc.) and the type of advertisement (print, audio, audiovisual)

  • Kindly refer to the attached schedule of fees

Service channels

  • MOHAP website: www.mohap.gov.ae
  • MOHAP smart app

SDGs goals

Service locations

  • MOHAP Website - www.mohap.gov.ae 
  • MOHAP Smart App

Support

Payment channels

  • E-payment

Target audience

  • Investors in the healthcare and pharmaceutical sectors

Resources

Conditions of license cencellation

Fees for healthcare advertising services

General guidlines for applicants for healthcare advertising licenses

Guidlines for conforming the licensing - renewal- amendment of healthcare advertisments

Registration controls - chemicals or products derived from natural sources

Registration controls - medical and healthcare institutions, services, doctors and others practitioners of healthcare professions

Registration controls - medical and healthcare intitutions outside the UAE and medical tourism

Registration controls - scientific activities

Registration controls diagnostic healthcare campaigns and free treatment

Registration controls for healthcare education campaigns

Registration controls for medical and healthcare equipment and material

infographic - License for Healthcare Advertisement for a Non-Healthcare Institution - PDF 363KB

Service category

Business services

Sub service category

Health advertisements services

Main service

Healthcare Advertisement Licencing

Service code

110-05-036-000

Service classification

  • Government to business

Service type

Transactional

Sub service type

Variation

Number of transactions

176

Notes

This service accepts documents authenticated with the UAE PASS Digital Seal.

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