Ideating with the Public on Improving Public Health Service - Customer Councils (Quarter 3)

About the Campaign 

The customer councils are individual sessions that discuss pre-identified topics with the relevant stakeholders. The campaign aims to raise customers' opinions, ideas, and suggestions, to improve the ministry's services. This helps the ministry to get an idea of how the journey of customers is going and if they are facing issues with it.

Campaign Brief & Details

The customer council will be held in multiple sessions to discuss the following topics: 

  • Classification of a product
  • Issue of Permit to Import Medicines for Personal Use
  • Changing of professional title for pharmacists
  • Issue of Death Certificate
  • Registration for medical products producing company
  • Renewal for doctor license


The process of the customer council is as following: 

  • View the user journey
  • View the channels of the journey process
  • Discuss the process itself (Easy, Hard, etc...)
  • Discuss customers' recommendations and suggestions
  • Conduct the service design and the improvement that needs to be added
  • Define the challenges and recommendations

Contact Information

For any inquiries kindly contact

Expected Outcomes

The findings will be utilized as below:  

  • The suggestions and improvements will be listed down for the action plan
  • Point out each suggestion and its responsible department
  • Follow up with the department regarding the action process
  • Reflect the customer's ideas into actions


  • Open Date : 30/11/2023
  • Close Date: 31/01/2024

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