The Experience Design category recognizes organizations that have successfully designed and delivered exceptional customer experiences across multiple touchpoints and channels. Judges will look for entries that demonstrate a clear understanding of customer needs, a well-designed and consistent experience across touchpoints, and measurable results. Key factors judges will consider include:

The extent of innovation and creativity demonstrated in the experience design.

The effectiveness of the experience design in meeting customer needs and enhancing the overall customer experience.

The quality of the experience across touchpoints and channels.

The measurable impact of the experience design on customer satisfaction, loyalty, and retention.

The sustainability and scalability of the experience design.