In yet another milestone, the Ministry of Health and Prevention (MoHAP) has been named winner of the Gold Dolphin Award at the Cannes Corporate Media and TV Festival 2019 recently held in France. The award is in the Human Resources category.

The Ministry has also won the Black Dolphin Award in the Best Music category for its film “Azm”, which was the best promotional campaign to a government health initiative. “Azm” film was selected out of more than 1000 films submitted from all around the world.

Not only that, but the “Azm” film was also shortlisted for two other categories, namely Integrated Communication (films and videos as part of a larger communication campaign) and Corporate Image Films.

Promoting UAE health achievements

HE Abdul Rahman bin Mohamed Al Owais, Minister of Health and Prevention, said: “We have done an unprecedented achievement at one of the most prestigious Media and TV Festivals. We are very proud of that. It is our responsibility to enhance the UAE’s reputation in the health field and we are doing so through launching leading initiatives and programs”.

Al Owais added: “Art constitutes an aesthetic value and carries a human and social message that knows no boundaries and takes root in the global memory. We have thought of producing an innovative promotional film to attract national nursing talents and we successfully did. This was part of a national and promotional campaign led by the Ministry in cooperation with the relevant government bodies. The film aimed at heightening the public awareness on the importance of nursing profession and its positive impact on society”.

Congratulating the ministry’s staff on the well-deserved honor, the minister said: “For the time being, we have plans and programs to engage in local and international events and get further prestigious awards. This is in line with our endeavors to develop a health system based on the highest international standards, and make the UAE one of the top countries in terms of the quality of healthcare services, as per the National Agenda 2021 and the UAE Centennial Plan 2071.”

Al Olama: Innovative approach

For his part, HE Dr. Mohammad Salim Al Olama, Undersecretary of the Ministry of Health and Prevention, noted that such a great achievement would not have been possible had it not been for the strenuous efforts being made by the ministry. It is to be credited also to our innovative approach, which we adopt to promote national initiatives and highlight the ministry’s commitment to developing and implementing national health projects

Al-Olama commended the government communication department for its excellent performance and relentless efforts to develop strategic media plans and harness the latest technologies to promote national initiatives, attract national nursing cadres and enhance the attractiveness of the nursing profession nationwide.

Effective, world-class government communication

MOHAP stressed that the winning of the two awards at the Cannes Corporate Media and TV Festival is a culmination of our persistent efforts. It is also an evidence of our success to develop an effective world-class government communication and promote pressing health issues. This is in line with the ministry’s efforts to develop a generation of leading communication cadres able to produce innovative media materials, including promotional films.